Darwin, the Market Whiz

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WHO was the greater economist — Adam Smith or Charles Darwin? Since Darwin, the pioneering naturalist, never thought of himself as an economist, the question seems absurd. Yet his understanding of competition describes economic reality far more accurately than Smith’s. Within the next century, I predict, Darwin will be seen by most economists as the intellectual founder of their discipline. Smith is renowned for his “invisible hand” theory. According to his modern disciples, it holds that unbridled market forces harness self-interest to serve the common good. Darwin understood that individual and group interests sometimes coincide, as in Smith’s framework. But […]

SciWare: An Arabic podcast for Science Communication

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Sciware is a arbic-language podcast that was founded in 2008 by a Kuwaiti PhD researcher in Physics.  Dr Mohammed Qasem, the founder, cooperated with his Saudi ccolleagues from the University of Southampton to simply translate science articles from English into Arabic blog-posts. This project developed into a full-length podcast episodes (which ran around one hour each). IT covers topic ranging from the theory of Relativity, Discoveries on biological evolution and natural selection, space expeditions, using the scientific method in our day-today analysis and so on and so forth.  The language that is used and discussed is very comprehensible and close to the public’s knowledge-base, for […]

Why I have Passion For Communication & Science?

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Reflecting upon myself, I found two things that mainly fuel and fulfill my life: Scientific knowledge, and having fruitful dialogues. Hence, my optimal passion would be in having effective communication about science and, and integrating science into the marketing communication field. My dream is to kick-start an organization that spreads comprehensible explanations of scientific theories, discoveries, and the useful application for our everyday life (mainly in marketing). I want this project to be bilingual (in English and Arabic). The place I came from, the Arab World, lacks any organization (public or civic) that concern itself with promoting science to the public. However, we […]

People of the Museum of Science

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Chairman of the Board of Trustees:  Gwill York: Managing Director at Lighthouse Capital Partners (A private equity firm).   Marketing and Sales Department: Ashley Wood: A program manager, Emerson 2006′ Former Emerson Interns: Amy Slife: Worked as a marketing coordinator before, now an associate Director at Brand Networks. Sophie Meuch: Worked as a Human-resource recruiter, now a 4th-grad teacher.  

The Museum of Science Profile

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Chosen Foundation: Museum of Science  Active since: 1864 (Formerly known as New England Museum of Natural History) Brief Description: The Museum of Science is a foundation -located in Boston, MA- working to enhance awareness of people of scientific innovations, and increase public engagement with technological and scientific projects. It displays in its building various exhibits related to technology, science, engineering and design. Leadership: The President is Dr. Yannis Miaoulisc, a former dean of Tufts’ school of Engineering.  Chairman of the Board is Gwill York; the Director and co-founder of Lighthouse Capital Partners; a leading venture-capital firm in New England. Mission […]

How To Market Milk That has Spider Silk ?!!

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Researchers at UT State University has been developing for years milk produced by goats that carries some spider genes. The result is a goat milk that has a high level of silk protein, which can be extracted to produce very strong nets! The issue for me is that how can they overcome people’s initial suspicion of this GMOed product, if they want to introdcue the milk to the markets? My hunch is that if this is presented as a new scientific discovery, and by evoking the curiosity of people, you can have people interested and attracted to this product. Please check […]

Newton’s 3 Laws of Email Marketing

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I stumbled upon this blog post that modify Newton’s Famous laws on movements, to email marketing. It is interesting how the authors used this analogy to explain email marketing: Messaging is a “motion” that works to produce a “reaction” or buying response, while using a measurable “force” or email. This is a summarized version of her post Newton’s First Law An Object in motion stays in motion. When you keep the ball rolling in your email marketing, it will be hard to stop its effectiveness. Newton’s Second Law Force applied is directly proportionate to direction and acceleration. The work you put into […]

Why do we like what we like? (video)

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Paul Bloom: On the Origins of Pleasure Why do we like an original painting better than a forgery? Psychologist Paul Bloom argues that human beings are essentialists — that our beliefs about the history of an object change how we experience it, not simply as an illusion, but as a deep feature of what pleasure (and pain) is.    

The Marketing Industry is Using Neuroscience to Learn About How Your Brain Works, and the Results Are Staggering!

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Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and lightening the wallets of public relations companies. It promises to target the unconscious desires of consumers, which are supposedly revealed by measuring the brain. The more successful agencies have some of the world’s biggest brands on their books and these mega-corporations are happy to trumpet their use of brain science in targeting their key markets. The holy grail of neuromarketing is to predict which ads will lead to most sales before they’ve been […]

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